Is your site optimized to occupy top organic rankings per potent and relevant keywords across a spectrum of search engines? Search Engine Optimization is a must that no one can avoid any longer. Similar to the real estate market where "location, location, location" is paramount, the key to Internet success and visibility has now become "ranking, ranking, ranking".

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Notable trends:

According to the study performed in March 2004 by a group of companies – WebSurveyor, Strategem Research, iProspect and Survey Sampling International (SSI) – more people clicked on natural search result pages than paid search.