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Cariocas, our San Francisco-based consumer loyalty company, helps brand managers and their agencies engage and retain consumers through smart, integrated promotions.
Cariocas employs a unique platform that allows brands to engage consumers by providing them with reasons (incentives & activities) to interact with their brands. The Cariocas custom-made technology addresses specific business objectives during the promotion lifecycle. Emphasis is placed on brand awareness, product launches and loyalty and retention programs. Many brands use this specialized approach to interact with their consumers in promotions across time, campaigns and media.
The technology applied by Cariocas is based on its deep knowledge and expertise in incentive systems and game theory, proprietary auctions, strategic games, barter mechanisms, sophisticated drawings and other consumer interactions.
As a result, brands can partner with Cariocas to create a virtually unlimited number of measurable campaigns that prompt specific behaviors, gather useful consumer intelligence and link activities across media and channels.
For more information about Cariocas’ Promotion Platform,
TAKE OUR TOUR.
Cariocas’ technology is based on common components that can be quickly assembled to create unique promotion "engines" such as games‚ auctions‚ multi-round tournaments‚ currency systems and other innovative activities. Cariocas’ expertise is supported by a broad patent portfolio stemming from the company’s experience in the promotions arena.
With Cariocas’ technology‚ brands and their agencies can:
For more information, visit Cariocas’ website: www.cariocas.com.
*A note about Game Theory. The study of interactions between people is called Game Theory. One of the principal aims of Game Theory is to determine an optimum strategy for dealing with a given situation - this can involve a wide range of goals including increasing the frequency of purchase‚ incenting consumers to visit a channel partner‚ or getting consumers to watch a TV commercial and listen to the radio. Applied to marketing‚ Game Theory begins with specific business objectives‚ and then designs an interaction (i.e. the promotion) linking consumer motivations to the business objectives - using a process called Incentive Engineering. The result is a focused‚ integrated promotion based on an analysis of specific business objectives (such as increasing purchase frequency‚ improving segmentation‚ testing positioning‚ etc.)‚ the introduction of an incentive system and associated incentive structure (including points‚ duration‚ expiration‚ etc.)‚ and tying in with the brand and agency’s creative and strategy.
Cariocas employs a unique platform that allows brands to engage consumers by providing them with reasons (incentives & activities) to interact with their brands. The Cariocas custom-made technology addresses specific business objectives during the promotion lifecycle. Emphasis is placed on brand awareness, product launches and loyalty and retention programs. Many brands use this specialized approach to interact with their consumers in promotions across time, campaigns and media.
The technology applied by Cariocas is based on its deep knowledge and expertise in incentive systems and game theory, proprietary auctions, strategic games, barter mechanisms, sophisticated drawings and other consumer interactions.
As a result, brands can partner with Cariocas to create a virtually unlimited number of measurable campaigns that prompt specific behaviors, gather useful consumer intelligence and link activities across media and channels.
For more information about Cariocas’ Promotion Platform,
TAKE OUR TOUR.
Cariocas’ technology is based on common components that can be quickly assembled to create unique promotion "engines" such as games‚ auctions‚ multi-round tournaments‚ currency systems and other innovative activities. Cariocas’ expertise is supported by a broad patent portfolio stemming from the company’s experience in the promotions arena.
With Cariocas’ technology‚ brands and their agencies can:
- Link promotions together and gather valuable consumer intelligence over time and across brands and campaigns‚
- Leverage Cariocas’ expertise in Game Theory* and its proprietary Incentive Engineering process to match consumer motivations with specific business objectives‚
- Access various incentive systems to prompt & collect specific behaviors (e.g.‚ purchase‚ visits‚ information gather‚ etc.)‚ and to measure promotion efficiency‚ and
- Employ an array of unique and differentiated engines to create deep‚ ongoing relationships with consumers.
For more information, visit Cariocas’ website: www.cariocas.com.
*A note about Game Theory. The study of interactions between people is called Game Theory. One of the principal aims of Game Theory is to determine an optimum strategy for dealing with a given situation - this can involve a wide range of goals including increasing the frequency of purchase‚ incenting consumers to visit a channel partner‚ or getting consumers to watch a TV commercial and listen to the radio. Applied to marketing‚ Game Theory begins with specific business objectives‚ and then designs an interaction (i.e. the promotion) linking consumer motivations to the business objectives - using a process called Incentive Engineering. The result is a focused‚ integrated promotion based on an analysis of specific business objectives (such as increasing purchase frequency‚ improving segmentation‚ testing positioning‚ etc.)‚ the introduction of an incentive system and associated incentive structure (including points‚ duration‚ expiration‚ etc.)‚ and tying in with the brand and agency’s creative and strategy.
