Step 1. Understanding Your Objectives, Acquisition Metrics and       Requirements
During this initial step, we set the objectives and goals of the campaign in close consultation with you, the Client, and get an in-depth understanding of your business, customer profiles, current conversions, and landing page component structure.

 Step 2. Keyword Research and Price Benchmarking
Our initial research churns out hundreds of keywords which we systematically drill down to the most efficient keywords. Ones which are irrelevant or cost effective for your Pay Per Click Advertising Campaign, are deleted. We then study the optimum bid rate for bidding on these keywords based on various metrics like conversion rate, profit per sale etc.

 Step 3. Landing Page Convertibility Analysis
We will evaluate the adequacy of your site’s landing pages for the campaign. We profess a modular approach to designing and copywriting of landing pages – it is essential for “split test” analysis to arrive at optimum design. Customized landing pages may need to be created. In PPC, landing pages are vital entry points to your website and determine the conversion of a visitor. We will review the components of your conversion forms and set up the split test analysis to determine the winning approach. This split analysis may come at a fee depending on which level of service you choose. LSF Network can enhance your PPC campaign performance through 1) modular design; 2) keyword-centric copywriting for landing pages; and 3) merging special offers and promotions along with the core value proposition.

 Step 4. Ad Copy Creation
Well written adverts specific to the keyword search terms would create the ultimate call to action. We would create specific ads for the finalized keywords to ensure maximum visibility and Click Through Rate (CTR). The advert will adhere to your branding guidelines and will enhance the probability of a click-through from search engine traffic.

 Step 5. Campaign Setup
We will set up your site’s campaign first with the following Search Engines: “Google Adwords” and “Overture”. If volume/conversions and branding objectives of the campaign permit, we will set it up on country specific search engines or directories.

 Step 6. Campaign Management
We conduct daily hands-on campaign performance reviews. Campaign management would involve a host of different steps and analytical techniques like CTR Management, Bid Management, Campaign ROI analysis, Campaign Ads, keyword tweaking and Weekly Campaign Reporting. We will have a dedicated team comprised of an account manager, technical lead, copywriter and tracking manager in charge working on your project. Request your PPC Campaign strategy consultation with LSF Network expert marketing manager to determine the best module for you.