What is Anchor Text? An anchor text is the visible text of a hyperlink. Let's take an example to understand the meaning of an anchor text.

Examine the link Sitemap. If you put the curser at this link, it will show the hidden url http://www.lsfnetwork.com/sitemap.html. The visible text 'Sitemap' is hyper linked which is termed as anchor text.

What is Anchor Text Optimization?

Anchor text optimization is the process of optimizing anchor texts using keywords to get higher rankings in search engines. Basically any anchor text optimization campaign would involve using keywords to link to pages having related content. All major search engines place huge level of importance to anchor texts in comparison to mere links.

How to do Anchor Text Optimization?

Anchor text optimization can be done internally as well as externally. Internal anchor text optimization involves linking to web pages within a website from other pages using related keywords as anchor texts. Similarly external anchor text optimization involves getting inbound links from websites, directories, forums and blogs using necessary keywords as anchor texts.

Internal Anchor Text Optimization: Internal anchor text optimization refers to optimization within a website. For instance if a web page has a hyperlink to another web page then instead of using generic words as the link text (anchor text) one can make use of specific and related keywords.

For instance, let's take an example of a website say www.lsfnetwork.com that offers information on search engine optimization especially regarding 'Meta Tags Optimization'. Here the page that offers information on 'Meta Tags Optimization' can be linked from the homepage as Get information about Meta Tags Optimization here instead of Get information about Meta Tag Optimization here.

External Anchor Text optimization: External anchor text optimization involves optimizing anchor text in the inbound links that a site gets. External anchor text optimization can be achieved by the methods including Link Exchange, Directory submission, blogs, etc.

What are the benefits of Anchor Text Optimization?

Proper use of anchor text can help you show the relevancy of your web pages to key search engines to help rank for desired keywords. You can use this knowledge to build the relevance of each page of your site, through anchor text optimization containing important keywords, relevant to the theme of such pages, from other pages of your site.

Inclusion of keywords in the anchor text helps your website achieve higher ranks in all search engines, especially in Google, MSN, and Yahoo. All search engines for that matter, give significant weight to the anchor text on your pages. Google gives heavy weight to anchor text and thus improves the ranking. However, inclusion of important keywords will make a big difference to the existing website by improving its ranking position in search engines.

Want to optimize your anchor text for higher ranking of your website? At LSF Network exploit all resources to help you reap benefits of anchor text optimization. Request a free quote now to see how LSF Network can help you optimize anchor text and improve Search Engine Rankings of your web site.