Mere launching of a product in the market doesn't help you get more business unless you endeavor to promote it. Similalry, dveloping a website doesn't help you any more unless it is promoted to an extent of getting recognition among Internet surfers. There are different marketing tools such as pay per click, organic serach engine optimization, blogging, directory submission, etc. to generate more website traffic. In fact, if you're lucky or competent enough to rank well for your keywords in the search engines, you'll find that you get a very large portion of website traffic. Apart from these tools, however, there are some ways to increase website traffic FREELY. Let's discuss them one by one.

Link Exchange: Link Exchange is one of the most important means to boost website traffic. Link exchange is a program where you sign up and agree to surf sites in exchange for some credits. These credits are then used when other members of the exchange surf to your site. Arrange to exchange links with companies that are reaching the same target audience. Link exchange helps you generate more website traffic by improving the ranking in the search engines.

E-mail Newsletters: E-mail is another effective way to generate more website traffic. You can send e-mail newsletters to your targeted customers. But, be sure of the quality of content. Lengthy contents should be avoided. E-mail newsletters should be more focused and brief.

Write Ups: Most of the visitors access the address of your website through print media. Be sure to give your website address along with contact address while sending out press release in newspapers and magazines.

Free Advertising Sites: There are websites, newsgroup, and directories that allow free advertising of your website. Post your ads and publicize them. Search engines even use these directories and newsgroup, which may help you increase online traffic.

Signatures: A signature file is a feature most email programs (even free ones) offer. You may type in a message and that statement will be added at the bottom of every email you send. This saves you the time of having to type in the message repeatedly. Usually this feature is found under the heading of "Options" in the email program.

Propaganda: The most simple of all ways is to tell people you meet. Mention it in conversation. Bring it up when others discuss Web sites they have visited. Include your Web address on all your business cards. Make it bold. If your business drives most of its revenue from sales made on the web site, be sure the Web address is on the front of the card.

Thus, if you wish to generate more website traffic, endeavor to promote by all feasible means both online and offline.